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Company Profile

Founded in 2011, Huaisu Group has navigated 12 years of internet trends and is now a distinguished beauty brand group specializing in skincare, cosmetics, and personal care products. The company integrates R&D, production, sales, and service, with a focus on beauty product operations.

Team and Department

Currently, the company employs over 160 people across 11 departments, occupying an office space of more than 2,300 square meters.

Marketing Center: Operations, Livestreaming, Business, and Private Domain Teams  
Support Departments: Supply Chain, User Center, Warehouse & Logistics, HR & Administration, Finance, Design, Brand Building

Group Honors
Joint research and development
R&D laboratory
Group Honors
Joint research and development
R&D laboratory

Siyi brand

Revitalize Your Roots with Siyi – Where Beauty Begins.

Brand pursuit

Flowing silk feeling
Hair is as smooth, shiny and elastic as silk. Presents a silky drape

Brand Concept

Scalp health is more important than hair health
Focus on scalp problems, wash first and then care, awaken scalp vitality. Beautiful hair comes from healthy hair quality, and healthy hair quality comes from a healthy scalp

Brand pursuit

Flowing silk feeling
Hair is as smooth, shiny and elastic as silk. Presents a silky drape

Brand Concept

Scalp health is more important than hair health
Focus on scalp problems, wash first and then care, awaken scalp vitality. Beautiful hair comes from healthy hair quality, and healthy hair quality comes from a healthy scalp

4 characteristics of healthy hair
1. Toughness: strong, elastic, and without split ends.

A healthy hair can lift a weight of about 100 grams, and its toughness is equivalent to that of a metal wire of the same thickness.
The strength of damaged hair will drop significantly, and its elasticity will be significantly reduced, which is prone to hair breakage and split ends.

2. Moisturizing: moisturizing, non-greasy, and static-free.

Healthy hair retains about 10% of moisture in a mild environment, and even when it is completely wet, it will only absorb about 15% of its own weight in moisture.
Damaged hair loses a lot of moisture when dry, causing frizziness, static electricity, and flyaway hair.
When it is completely wet, it will absorb excessive moisture, up to 200% of its own weight.

3. Soft: Soft and smooth, easy to comb, and tangle-free.

Healthy hair feels as soft as silk, smooth and not greasy, and easy to style.
Damaged hair feels dry like branches, easy to tangle, and difficult to style.

4. Bright: shiny, full and bright hair color.

Healthy hair color is solid and full
Damaged hair color is light and dull like straw.

1. Toughness: strong, elastic, and without split ends.

A healthy hair can lift a weight of about 100 grams, and its toughness is equivalent to that of a metal wire of the same thickness.
The strength of damaged hair will drop significantly, and its elasticity will be significantly reduced, which is prone to hair breakage and split ends.

2. Moisturizing: moisturizing, non-greasy, and static-free.

Healthy hair retains about 10% of moisture in a mild environment, and even when it is completely wet, it will only absorb about 15% of its own weight in moisture.
Damaged hair loses a lot of moisture when dry, causing frizziness, static electricity, and flyaway hair.
When it is completely wet, it will absorb excessive moisture, up to 200% of its own weight.

3. Soft: Soft and smooth, easy to comb, and tangle-free.

Healthy hair feels as soft as silk, smooth and not greasy, and easy to style.
Damaged hair feels dry like branches, easy to tangle, and difficult to style.

4. Bright: shiny, full and bright hair color.

Healthy hair color is solid and full
Damaged hair color is light and dull like straw.

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