Secrethem is an artist‑collaborated personal care lifestyle brand rooted in innovation and inclusion. Launched in 2016, we first made history by creating China’s dedicated men’s intimate care category. Today, we offer a complete range of gender‑neutral care products for everyone—intimate care, body wash, hair care, facial care, and luxury fragrances.
Secrethem is an artist‑collaborated personal care lifestyle brand rooted in innovation and inclusion. Launched in 2016, we first made history by creating China’s dedicated men’s intimate care category. Today, we offer a complete range of gender‑neutral care products for everyone—intimate care, body wash, hair care, facial care, and luxury fragrances.
2016 · Brand Birth
2016 · Brand Birth
Filled the market gap and pioneered China’s men’s intimate care category, ....
Filled the market gap and pioneered China’s men’s intimate care category, ....
2019–2024 · Market Leadership
2019–2024 · Market Leadership
Ranked No.1 in national online sales for 6 consecutive years....
Ranked No.1 in national online sales for 6 consecutive years....
2018 · Category Innovation
2018 · Category Innovation
Broke the stereotype that “intimate care is only for women” and established...
Broke the stereotype that “intimate care is only for women” and established...
2025 · Industry Standard‑Setting
2025 · Industry Standard‑Setting
Led the drafting of China’s first Group Standard for Antibacterial ...
Led the drafting of China’s first Group Standard for Antibacterial ...
Today · Full Category & Gender Inclusivity
Expanded to a unified care ecosystem for all genders, delivering minimalist, vibrant, science‑backed products for daily self‑care.
Expanded to a unified care ecosystem for all genders, delivering minimalist, vibrant, science‑backed products for daily self‑care.
